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A Different Kind of Exit.

I'm an investor-backed entrepreneur seeking to acquire one great business and continue the legacy of a great founder. 

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The Hillcreek Difference

Level Of Commitment

Your business will be Hillcreek's sole investment. Upon close, Austin will relocate to your community and dedicate 100% of his time to running your business with the same passion and integrity as you have. 

Integrity & Transparency

No wall street bankers, no used car salesmen. Our conversations will be honest and straightforward - from one entrepreneur to another. Our terms will be clear and we will honor our commitments. 

Long-term Focus

We aren't a turnaround investment firm looking to "flip" your company. Austin's sole focus is to continue and build upon the foundation you have created, enabling your business to continue to thrive for decades, not months. 

Flexible Terms

Deal terms that meet your preferences, lifestyle, and estate planning needs. We aren't afraid to get creative in pursuit of a great outcome for both parties, including providing opportunities to share in the future success of your company.

People First

Employees aren't expendable resources in a small business; they're family, and we intend to treat them as such. They are as vital to our future success as they have been to past success, and they will be treated with respect

Owner Transition

Private equity firms can require 2-5 years of post-sale commitment under increased scrutiny. We'll work with you to define comfortable transition timeline that suits your needs while ensuring the business is set up for success.

Hi, I'm Austin

I am the founder and managing partner of Hillcreek Capital. Growing up working in small businesses in rural Arkansas, I saw firsthand the impact small businesses could have on a community and dreamed of one day pursuing my own entrepreneurial journey.

Prior to founding Hillcreek, I worked at a financial technology startup located in Chicago, where I became the COO's right-hand man as we scaled exponentially to over 450 employees and half a million customers. Though my work spanned people, process, and technology, my most fulfilling work revolved around hiring and managing a team. Prior to this, I worked as a consultant helping organizations implement and adapt to new technology.

I received an MBA from The University of Chicago Booth with concentrations in entrepreneurship and operations and a bachelor's degree from Harding University in Arkansas with majors in Finance and Accounting. 

On the weekend, you might find me reading, playing the guitar, golfing, fishing, or watching the Arkansas Razorbacks. My Christian faith is the most important thing in my life; the driving force behind my desire to positively impact the world through a small business.


Who are my investors?

My investors primarily comprise former business owners and operators with decades of experience and a passion for small business. Many of these operators now lead institutions that solely invest in small businesses, while others are investing out of their personal wealth. This unique investment structure combines the financial credibility of an institutional fund with the nimbleness and flexibility of a single-person acquirer.

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Nathan Dey

Former CEO


I'm looking for one great business with the following attributes:


  • Profitable for the last 3+ years

  • Annual revenue between $5-$50 million

  • At least $1 million of cash flow (EBITDA)

  • Cash flow margins at or above 15% (EBITDA)

  • Sales aren't concentrated among a small number of customers

  • Loyal, recurring customer base

  • Limited ongoing investment/maintenance required

  • Headquartered in the US


  • Growing

  • Fragmented

  • Multiple avenues for growth

  • Barriers to entry

  • Not too technical or complex

  • Low ongoing R&D requirements

These characteristics are commonly found in B2B software and services industries

People + Intangibles

  • Strong company culture

  • Middle management team committed to staying with the company post-acquisition

  • Excellent reputation in the local community


  • Seeking to retire, start a new venture, or reduce time commitment to focus on a narrower set of responsibilities (e.g., R&D, CTO, sales, etc.)

  • Looking to sell a majority stake in the business

  • Interested in preserving your legacy through the future success of your business

Unsure whether your business fits these criteria? Let's talk!

My Process

(Consider making drop-downs for more efficient use of space)

Click each step to learn more

Frequently Asked Questions